We live in the new age of AI Overview. As the search world adjusts and, in many ways, resets itself, content marketers are analyzing how they can improve their approach to SEO strategy in the new normal created by artificial intelligence powered search.  I’ve found that website SEO vectorization is one of the key elements to…

Search engine optimization (SEO) is essential for healthcare providers. It strengthens brand awareness, increases online visibility, improves local search presence, and attracts quality search engine traffic. While an important part of healthcare marketing, though, SEO in the healthcare industry isn’t easy. In fact, it can be downright challenging — and limited, too.  Most business sites…

Search engines are seeing some of the biggest impacts of the AI revolution. Generative AI has breathed new life into smaller platforms like Bing. OpenAI is working on its own search engine.  And Google? The biggest search engine of them all has upended the marketing industry yet again by introducing AI at scale in the…

YMYL, standing for “Your Money Your Life,” is a key aspect of SEO for those industries that fall in the space. The acronym references online content that has an important, real-world impact on its users. As the term implies, the most obvious YMYL category would either be health and finance. However, the categorization can also…