We’re not analyzing animals in the Galápagos Islands, but the insights Darwin derived from his studies are still timeless & relevant for marketers.

Using big data to unearth individualized insights that provide clues to customers’ cognitive processes, savvy marketers can engage like never before.

It feels as if e-commerce websites know you so well that they can predict exactly what you want, when you want it, because they’re built to do just that.