Google Analytics is an important digital marketing tool, but many businesses and content strategists shy away from using this valuable tool to its full potential. The data monitoring capabilities offered are numerous and may seem complex at first, but taking the time to explore and understand Google Analytics is necessary for any business to achieve…
Mary Fonvielle
Some experts have claimed that content marketing is the only type of marketing strategy that matters anymore, which is good news for content marketers. But the ever-changing tactics of content marketing have left many wondering: what will the next big trends be for 2018?
The Continued Rise of Influencers
Influencer marketing has been a…
To market anything successfully, you must first understand the needs of your consumers and then create a strategy that can satisfy those needs. The problem is that marketing trends are always changing and it can be extremely difficult to keep pace with the developments. What was popular a few months back might seem outmoded today.
However,…