Today, many companies focus on email marketing, blogging, video and social media marketing to raise brand awareness, increase website traffic and boost sales. The one medium that is largely overlooked is print media.
It makes sense; according to Statista, revenue for the U.S. newspaper industry shrunk by about $4.5 billion between 2011 and 2018, and respected…
Mario Medina
Buyer personas are critical to any organization. Studies show that when you take the time to create detailed descriptions of your ideal customers, it can lead to more conversions and a vastly improved bottom line.
Just look at these compelling statistics:
Buyers are 48% more likely to take into consideration providers that personalize their marketing to…