The consumer is at the core of marketing communication — not the brand, product or company — and that affects your content strategy in a big way.
Maël Roth
Low share counts on your content got you down? If your business serves niche needs, then one-to-one, dark social sharing might be relevant to your KPIs.
An early focus on both content creation and distribution is what it takes to get seen in today’s crowded content marketplace.