As consumers continue to grow weary of display advertising, it becomes more and more important to use relevant calls to action and optimized landing pages.
Sponsored content that only focuses on product features & benefits without “wrapping it up” in a story stands to go unnoticed, and here’s why.
Content promotion is all about getting your work in front of new audiences. These nine channels present ripe opportunities to connect with new communities.
You don’t have to jump ship or start fresh when faced with a penalty. Instead, use these tactics to drive traffic while your team works to lift the penalty.