Marketing tools change and expand as each year passes. More and more people are exposed to content and that influences their purchasing and buying habits. New spins on old strategies and fresh thinkers expose people to more sophisticated content and the need for mature content rises. New technologies also set the trend for how content…

Market share is one of the biggest indicators of business success. A larger market share can be used to measure the effectiveness of various revenue-generating efforts. These include marketing campaigns to product developments, expansion, innovation, branding initiatives, and so much more. All of these can be leveraged to increase market share.
In contrast to total retail…