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Lexie Lu

3 articles published

Is Your Storefront Location Mindful of Your Online Marketing Efforts?

Figuring out online marketing strategies that support your brick-and-mortar store isn’t as difficult as you might think. Many consumers “webroom,” which simply means they research a product thoroughly online and then go to a physical store to make a purchase. Webrooming actually accounts for 67 percent of ecommerce traffic. No matter how local your business…

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