Everywhere you look online, there are listicles. Short listicles, long listicles, helpful listicles, boring listicles…they’re everywhere. But have you ever thought about why you include them in your content strategy? Hint: It’s more than just a trend.
3 Reasons Listicles Work
From a content creation perspective, listicles are easy to write. But the popularity of listicles…
Larry Alton
For SMBs, social media is a leading point of customer contact, but most aren’t well equipped to carry out a comprehensive social campaign with videos and advertising. In these cases, the optimal solution is to outsource social media to someone else, rather than trying to keep it in-house.
The Demands of Social Media
“Digital marketing has become more…
When it comes to principles to improve conversions, your goal is a behavior. You can’t force or buy behavior (at least, not without violating some basic principles of marketing), but you sure can influence it. In order to be successful in your conversion optimization strategy, you need to be able and willing to get inside…
When it comes to content marketing, there are a couple of different strategic directions you can pursue. You can choose to publish a bunch of general content and attract a large volume of low-returning traffic, or you can publish very specific content and appeal to a lower volume of higher-returning traffic. Have you considered the…
Two of the most popular ways to present products are review posts that focus on the details of a single product and side-by-side comparisons that allow buyers to look at competing options. But while both of these strategies have strengths, which one has the best overall sales advantage? The answer likely has more to do…
As you probably know, a landing page is an excellent tool for improving rankings and solidifying brand identification. However, landing pages are only effective if they’re able to attract traffic in the first place.
This is a difficult trick to master, but mid-size businesses looking to jump to the corporate level must tackle this facet of…
You already know the basics of content marketing; produce high-quality pieces of content that people want to read and promote them, attracting more people to your brand and increasing the loyalty of fans you’ve already attracted. Because of this, even newcomers to the strategy are aware of some of the most important best practices for…
It happens to all of us – an unhappy customer’s words catch your attention on social media or through a survey. They’re displeased with your product, your service, or both, and you aren’t sure how to respond. Whether you agree or disagree, however, you need to do something. In this age, an unhappy customer left…
Product reviews are a great venue for marketers to get the word out. Bloggers everywhere write them, but the problem is that not all bloggers write good ones. Often, marketers will use the review format to try to manipulate buyers. Some independent reviewers only post negative opinions, while others simply don’t review the item with…
Word of mouth marketing can be highly effective and relatively inexpensive if it’s part of a larger integrated content strategy. Here’s how to get started.
Earned media humanizes branded content, is most likely to be trusted by consumers & offers great SEO value—which is why every campaign needs it.
The big national brands will force you out of town if you don’t make your presence known. You do have one thing going for you, though: you’re local.