Ello’s manifesto lays out an aversion to advertising and people as commodity. Clearly, your marketing content isn’t welcome… except that it is!

When generating content and building an audience, the advice of a cliché may be the worst way to look at your process.

When you dedicate resources to creating content, targeting it to just one segment of your audience creates missed opportunities to foster new relationships.

The roller coaster of achievements and failures that plague the entertainment industry are those that also haunt the content marketing world.