Marketers work in a competitive landscape that forces them to keep tabs on trends and what their competitors are doing. They also keep a pulse on their customers and what’s important to them.  This information will help you develop an approach for your multi-channel marketing campaign. An approach that will provide your customers with a…

Everyone has such a situation: when you click on a referral link or a link from a Google SERP, but as a result, you are greeted by a “404 error”. Sure, when this happens, we often bounce, as we don’t find the necessary information. Every website has troubles with this error from time to time.…