Every startup needs a constant flow of leads to generate more sales and grow its business. One of the best ways to generate high-quality leads is through content marketing. Content marketing costs 62% less and generates three times as many leads as traditional marketing. Here are five ways startups can generate leads using content marketing: 1. Create Lead…

As a business, you need to be present where your customers are. If not, you will lose a lot of customers to your competitors resulting in higher churn rates. According to Statista, more than 3.6 billion people are using social media, and 3.5 billion people own smartphones in 2020. With such huge numbers, businesses cannot ignore…

Running a small business is never a walk in the park. You have limited resources and time. As a result, it gets challenging to make the most of your content marketing efforts. 45% of businesses struggle with developing content that resonates with their target audience. Hence, you need to implement content marketing strategies to generate a…

Ecommerce content marketing is one of the best ways to boost the sales of your product. Websites that leverage content marketing receive more traffic and have higher conversion rates. Without giving it a second thought, you should apply the power of content marketing to boost your branding, acquire new customers, and even generate repeat sales. Let’s have a…

Blogging has remained one of the most sought-after strategies for content marketers to generate traffic. Sites that have blogs attract 55% more traffic than those that don’t. As a marketer, you are likely busy creating content for your blog, but are you actually measuring the impact of every published article? Your content marketing efforts could go…

The major aim of content marketing is to acquire traffic. As per eMarketer, around 60% of marketers create at least one piece of content each day. Interestingly, 62% of companies still don’t know how to measure the ROI of content marketing campaigns. Content marketing ROI can be measured by subtracting the money generated via leads from…