Brands are realizing that they can’t simply “do content marketing” and call it a day. But what does it actually mean to have content that works?

What exactly is brand lift, how can we break it down and which of its components are applicable to your content campaigns?

Marketers are realizing that traditional content metrics like page views and shares lack the ability to give true insight into the performance of content.

There are a lot of content marketing metrics you can keep tabs on, but are those numbers truly good indicators of your audience’s probability of converting?