Tried-and-true copywriting techniques that worked long before we had smartphones and the Internet can help you enjoy stellar content marketing results.
John Rugh
If content speaks to an audience only through a rational approach and fails to move them emotionally, there’s a good chance it will fall flat.
Don’t invest your budget in the newest tools on the scene just because they’re the talk of the town. Figure out what works best for you & stick to it.
If you are going to win readers’ interest in spite of the tsunami of content on the web, you must grab their attention by being relevant to them.
Content marketing is not limited to lead nurturing and making the first sale. It can also help you create life-long customers that buy again and again.
The popularity of micro-content has today’s marketers wondering if consumers still want to consume long-form content, and if it’s worth the investment.