Joe Beccalori

5 articles published

Google Ad Suggestions : How to Turn it Off

MiscellaneousDecember 4, 20177Views 0Likes 0Comments

Google’s efforts to create the most value for their AdWords customers may start to backfire on them. With all the great data that the new Google AdWords Beta is supplying to advertisers, a new feature has many upset about automatically generated ads going live without their knowledge. As of recently, Google AdWords started creating Search…

Did Google Just Update Their Algorithm? Sources say yes.

SEOJune 29, 20176Views 0Likes 0Comments

If you’ve seen your Google Search ranking drop recently, you’re not alone. Despite the European Union breathing down their neck after issuing a $2.7 billion anti-trust fine, Google may have released an algorithm update. This move is classic Google, as they closely guard their corporate secrets and often issue updates unannounced. SEO industry leaders speculate…

SEO Coding Best Practices: Common Sense Prevails for META Keywords and SSL

SEOJune 23, 20176Views 0Likes 0Comments

Like many others, my Mom used to challenge me as a kid by asking the now-famed rhetoricals: “Do you believe everything that you read?” or my favorite, “If all your friends jumped off a bridge, would you also jump?” Obviously, these age-old questions were designed to challenge any dangerously blind modeling to peer pressure I may…

Google Adwords Quality Score Metrics Change Again: How to Keep Scoring

Content StrategyJune 16, 20175Views 0Likes 0Comments

For truly effective Google AdWords Pay-Per-Click (PPC) campaigns, digital marketing agencies need to educate themselves about all the various optimization techniques, and, more importantly, remain current on all of Google’s Quality Score Metric changes. But first, what is Google Quality Score? It’s simply the rating Google gives of the quality and relevance of your keywords and…

Google Fred Algorithm Decoded: Protection Tips

SEOJune 12, 20177Views 0Likes 0Comments

Google rolled out its latest algorithm update in early March. Simply titled “Fred,” the update has caused a drastic drop in website traffic for many businesses. Multiple Search Engine Optimization specialists, including Interact Marketing, have analyzed the data from websites affected by Fred. It’s clear that Fred has targeted three elements that have caused these traffic…

Joe Beccalori

Google Ad Suggestions : How to Turn it Off

Did Google Just Update Their Algorithm? Sources say yes.

SEO Coding Best Practices: Common Sense Prevails for META Keywords and SSL

Google Adwords Quality Score Metrics Change Again: How to Keep Scoring

Google Fred Algorithm Decoded: Protection Tips

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