The December 2018 ‘WhopperDetour’ campaign of Burger King got insanely famous as it allowed its app-users to buy a whopper for just a penny as long as they were in the vicinity (600m) of a McDonald’s outlet.
The campaign went on to become one of the most classic examples of geofencing and hyperlocal marketing.
Even though digital…
Jared Cornell
Marketing is the process of promoting and selling a product/service and was born along with the inception of the business itself. Through the centuries, marketing has evolved in many ways, and people have tried all sorts of things. The examples of marketing strategies range from screaming about a product's features in a market to hiring…