In the last few years, Instagram has become extremely popular. Business Instagram claims that the platform has over 1 billion monthly active users, 90% of accounts follow a business, and 83% use Instagram for discovering new products and services. In other words, Instagram has great sales potential for brands of all shapes and sizes, so…

Instagram has been used by its fans to post selfies, kittens, and food for almost eight years. But: Those days are far behind us. Instagram has developed as a valuable social media platform for marketing: The community has grown to more than 700 million users. 7% of U.S. companies use it for promoting their brands. Around…