The line between crafting compelling headlines & resorting to clickbait can be murky, but if brands want to delight readers, toeing that line is important.
Herbert Lui
Brands are freaking out about the rapidly decreasing organic reach of their Facebook posts, and you can’t blame them. According to a recent study conducted by Simply Measured, the total engagement for the top 10 brands on Facebook is down over 40 percent—even as total posts are up 20 percent. Per-post engagement is down more…