Let’s say you’re operating a small or mid-sized business. You’re wearing a dozen hats, and one of them says “Marketing”. Now, in days gone by, marketing used to be the fun part of running your business. It was a pleasant break from inventory control, manufacturing schedules, and the million-and-one other things you do to keep…
Gordon Keegan
Okay, so the internet came along, and the way companies used to market their products and services to their B2B customers pretty much went out the window. Far out the window. Those once-trusted, ad-packed trade pubs, often called the marketing “bibles”, suddenly disappeared. Poof! And B2B marketers, their ad agencies, and just about everyone connected…
Okay, you have the internet which, for many small businesses can be really scary. Internet-speak is full of words which make no sense, and the deeper you look down that rabbit hole, the less you’re inclined to jump in. But you know you have to. In fact, you probably already have, but it doesn’t seem…