Adidas Takes Personalization to New Heights with 'Here to Create Legend' To celebrate a 30 year partnership with Boston Marathon, Adidas will create 30,000 videos for anticipated 2018 Boston Marathon runners. This monumental task is part of Adidas’ ‘Here to Create Legend’ campaign that is, in part, a tribute to the victims of the 2013…

Introduction Even though it’s been two weeks since the sun set on the 10th annual Intelligent Content Conference, the sage words shared by the conference’s exceptional speakers and workshoppers still resonate. Their insights and stories struck a chord with attendees desperate for a content reinvention and in the grand scheme of content marketing, their advice…

The AMA Celebrates Marketing Greatness The American Marketing Association of New York announced yesterday that Lee Clow, Seth Godin, and Esther Lee will be inducted into its Marketing Hall of Fame. The three new members will join an impressive roster of talented experts whose contributions to the marketing industry have been both innovative…

Brands Gear Up for Pi Day Congress first recognized Pi Day in 2009. Since then, brands everywhere have found ways to make the most out of this mathematical holiday. Pizza places and pie shops are, naturally, reaping in the benefits of this unofficial holiday but hundreds of other organizations and influencers have taken…

Event Details Dates: August 20-22, 2018 Location: Royal Conservatory of Music; Toronto, Canada Official Accommodation: Marriott Bloor-Yorkville; 90 Bloor St E, Toronto, ON M4W 1A7 Register Today A New Partnership New York Times bestselling author Jay Baer will co-produce the third annual, and recently renamed, Conex: The Content Experience ; a Toronto based digital marketing event created by Uberflip co-founder…