Jon Burkhart is a content strategist, innovator, marketing comedian, author, beernote inventor, and conference crowd pleaser. He is the co-author of Newsjacking: The Urgent Genius of Real-time Advertising (2013), the author of Hacker Maker Teacher Thief (2015) and his new forthcoming work of mostly blood and sweat is Constant Curiosity (2019).…
Genevieve Dietz
Content Marketing World, the world's largest and most recognizable content marketing conference, is just around the corner and to say that there's a lot to be excited about would be an understatement.
Comedy legend Tina Fey will grace the stage with what should be an irresistibly charming and inspiring keynote, content marketing professionals from across the…
With over 200 million users and an astounding 100 billion pins, Pinterest has become an information discovery phenom in its own right.
[bctt tweet="#Pinterest is launching new max width video ads to marketers worldwide today. Here's what you need to know. #marketing" username="relevance"]
Brands have been attracted to the site for years for its wide audience…
California Passes California Consumer Privacy Act
California governor Jerry Brown sent shockwaves through California when he signed a bill cementing the nation’s toughest data privacy law. Experts are saying that the bill is the country’s most overarching attempt to give consumers more control over their data.
Brown signed the bill just hours after lawmakers from…
inPowered's New Pricing Model Narrows in on True Engagement
inPowered, a programmatic content amplification company, has announced and made available its new AI driven cost per engagement model pricing model. This solution is unique in that it uses machine learning to optimize for time on site, rather than clicks.
AI has propelled content marketing…
Salesforce and Google Simplify Customer Insights
After six months of intensive planning and partnership, Google Analytics 360 with Salesforce Marketing Cloud officially went live on June 13th. The integration, built utilizing the strengths of both tech companies, will give enterprises and marketers the chance to gain more accurate insights about their customers.
The integration was first…
The FCC Votes to End Net Neutrality Regulations
After months of tense debate, opposition, and uncertainty, the Republican-led FCC has voted to kill net neutrality, leaving the future of the Internet in limbo.
The Obama-era net regulations requiring equal treatment of Internet sites like Facebook, Netflix, and Instagram was down voted by the FCC…
Snap, Inc. to Give Aspiring Storytellers the Experience of a Lifetime
Snap, Inc., the parent company of Snapchat, announced on Thursday that they are currently seeking out digital content creators to join their new Yellow program. Snap, Inc. will award $150,000 in funding for the content creation teams accepted into the accelerator.
According to Snap, the…
Accenture Expands In-House Offerings with Brand Marketers in Mind
In a press release, global professional services company Accenture, announced that it would be launching a new company arm called “Accenture Interactive Programmatic Services.” This new division will give brand marketers three new core services: programmatic consulting and in-housing, media strategy, planning, and activation, and…
Dove Enters the VR Space
Dove is formally unveiling its Real Beauty Productions anti-bullying film “An Hour With Her” in the form of a scannable, peelable VR magazine cover. The film, directed by Debbie Allen features two women who talk about self esteem after facing bullies. One of the women, an actress named Chelsea who…
[bctt tweet="Gannett acquires #digitalmarketing company WordStream. Read on for all the details" username="relevance"]
Modern media and marketing solutions giant Gannett Co., Inc . announced today that they would be acquiring WordStream, a cloud-based software-as-a-service provider. This team-up is a direct representation of Gannett’s desires to bring more tech, data, and analytics capabilities to their suite…
Introduction
Christopher Penn is the co-founder of Brain+Trust Insights and an award-winning authority on digital marketing, optimization, and marketing technology. A recognized thought leader, author, and speaker, Penn has shaped four key fields in the marketing industry: Google Analytics adoption, data-driven marketing and PR, modern email marketing, and artificial intelligence/machine learning in marketing.
Known for his high-octane,…