One of the reasons marketers fail to achieve their return on investment (ROI) with content is that they focus more on volume instead of value. And that's a big mistake. Having too much content that doesn't offer value will not help your brand. It's why you should consider the 3 R's of content marketing — Reduce, Resurrect, and…

Ever since its launch a few years ago, Instagram IGTV has instantly become a platform of choice for brands to connect with their audiences. It removes the limitations that other social media platforms have on the length of videos. With IGTV, you can create long-form video content that is useful for your audience. But, you…