We all know that content is king, and in order to stay ahead of your competitors you need awesome, badass content. But if your blog ideas seem unoriginal or mediocre, you may be experiencing blogger burnout.
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In our modern, hyper-connected, round-the-clock digital culture, it’s nearly impossible to avoid egocentric content that’s mainly out there to serve number one—the person who wrote it.
Sun Tzu’s The Art of War was written in the second century BC. He was a high-ranking general in the Chinese military and wrote one of the most influential strategic and tactical military books in history. The book’s influence can be felt in both the East and the West today – not just in the…
“I have rewritten — often several times — every word I have ever published. My pencils outlast their erasers.” —Vladimir Nabokov
Jay Baer has long been known as a marketing thought leader. He’s also a speaker, consultant, author, entrepreneur and really smart guy. So, when I was handed a pre-release copy of his forthcoming book, Youtility – Why Smart Marketing is about Help not Hype, I was excited, to say the least.
The good ol’ days of 2009 – weren’t they great? Back then, an SEO practitioner could do keyword research on fat-head phrases, create awful content around them, sculpt page titles and other meta data, play around with header tags and alt text and do pretty well in the search engines.
Prior to this century the youth of this nation were taught to always double space after a period, colon and some other rarely used punctuation marks. That’s the way I was taught in my high school keyboarding class (remember the home keys?). Up until the 21st Century this was a common typographical convention used by…
Creating compelling and shareable content is one of the most effective ways for brands to win in the digital marketing space. It also happens to be one of the most challenging tactics to perform successfully and consistently. According to MarketingSherpa, content creation yields a high volume of effectiveness, but it also poses a high degree…
Google dominates much of the search market worldwide, yet search is a global industry filled with ambitious challengers ready to dethrone the American champion. Among these international challengers is Yandex, the Russian search engine with roots dating back to the late eighties.
Yandex claims about 60 percent of the search market in Russia. However, the…
What traits should you be looking for when recruiting an extraordinary inbound marketer for your team? A background in marketing, graphic design, programming, copywriting, public relations — or something else? An extraordinary inbound marketer could have any of the listed backgrounds, because part of what makes dynamic inbound marketing teams successful is their diversified experiences,…
Back in November, Google changed the default user interface for image searches. In doing so, they hid the ability to filter image search results by specific sizes. While the result of this change is a simpler search experience, it’s now harder for users — like art teachers who like to flex their “fair use” powers…
The more I listen to music the more I start to dissect it and analyze it, because as much of a creative as I am, I think I am nearly just as analytical. And like a lot of people, I’ve been caught up in the indie folk music scene lately. I recently discovered the formula…