Research shows that more than 80% of internet users now own a smartphone. This means that a major percentage of your target audience is accessing your content via the palm of their hands. Does your marketing strategy take this consideration into account? While digital strategists aim to make campaigns as customer-focused and tech-savvy as possible,…
Courtney Myers
At their crux, startups are born from an idea. More specifically, they’re initiated when a group of like-minded business leaders come together to find a creative and unique solution to an issue. In some cases, it’s a pre-existing problem that others in the industry are also trying to solve with their own companies. Other times,…
When it comes to your marketing campaigns, arguably no element is more important than that of audience analysis. Why? Understanding precisely who is buying your products or patronizing your services is essential to creating promotional materials that stick. You could spend thousands of dollars on slick print materials and invest in a robust web design…
In the realm of social media marketing, there have been myriad new terms, jobs and strategies cropping up that, until the past few years, weren’t even concepts yet. One of these is “influencer.” In short, an influencer is someone with a large enough following on social media (typically YouTube or Instagram) that brands take notice…
It’s hard to believe, but the hashtag is now officially more than a decade old. That means there’s an entire generation of youngsters on Twitter who never knew a world without it, though most marketers certainly do. Since its inception in 2007, the hashtag (or pound symbol, for traditionalists) has taken off as a digital…
Thanks to an ever-expanding realm of digitization and automation, there are more resources available now to building up your brand. If you wanted to start a new company 15-20 years ago, you’d be focused on growing the foot traffic that travels in and out of your brick and mortar store. You’d purchase advertisements in the…
In the age of the Digital Era, it’s a little ironic, though not surprising, that customers crave personal brand relationships. While almost every touchpoint along the path to purchase can be automated now, it’s more imperative than ever before to cultivate client connections that are anything but cold and impersonal. We might be letting robots…