The term "key opinion leaders" (KOLs) is used to refer to celebrities and other famous persons who can influence public opinions, such as the public opinion about a brand or product. A marathon runner could endorse a brand of running shoes with some marketing tactics that are directed toward a target audience. A physician, who…

Today digital market undergoes a massive and rapid transformation. This applies to all Internet sectors but primarily to the innovation in advertising technology. This domain sees two new trends that are significantly changing the way products are being promoted. Those tendencies, namely the need of being non-intrusive and the need of being contextual, are also…

If you’re a business entrepreneur, here is a question for you: how much attention do you pay to the content meant for driving traffic to your website? If you have to think twice before answering this, then this post is for you. With a massive variety of digital marketing techniques available, website owners often neglect the…

Setting your business apart means offering high-quality products or services and a superior experiences for your customers and clients. But, as any business owner or manager well knows, it takes more than quality to stand out in a competitive market. Like it or not, customers don’t make decisions with perfect knowledge, and even the best…

Most businesses are well aware of social media and how to make good use of it for marketing and business. However, competition is tough, and it sure is not easy to get noticed by customers and to stand out. While you may think you are making the most out of your social media game, there…

Since the advent of the internet which expanded connectivity worldwide, many new, smart, and creative business enterprises have emerged. Urged on by the fact that 51% of today’s consumers make their purchases or avail of services online, businesses employ digital marketing to connect with potential and existing customers. Now digital marketing is used by the hundreds…

Any business owner out there can affirm that marketing is no longer about placing ads on print media, hiring beautiful models for TV ads, or even erecting flashy billboards on major highways. In fact, businesses have had to willingly or otherwise embrace automated marketing to the extent they end up marketing automation specialists to oversee…

It’s an undeniable fact that the internet is saturated with information. To an end-user, this can be a good thing, as this can result to being provided with a whole host of options to choose from. But to anyone in the business of producing content will know, an oversaturated market means that there is going…