Sponsoring articles on blogs and major media outlets are beginning to raise the brows of many marketers… and for good reason.
Chad Pollitt
Scaling content discovery & amplification through traditional paid digital and off-line means is not the best solution, no matter what the research says.
Tapping into large audiences through advertorials gives brands a quick way to break through the noise to get content seen and consumed.
It’s time to embrace marketing content before writers get demoralized, budgets dry up, and content marketing gets a bad name.
Learn how three organizations adopted content promotion tactics into their digital marketing strategies for “baked in” earned media coverage.
If you’re a late inbound adopter in a competitive industry and you want to grow fast, you need to get creative with your content promotion.
The infusion of promoted editorial content with traditional commercial content will drive ecommerce search visibility today and in the foreseeable future.
In effort to clear confusion about content promotion channels and the tools used to tap into them, I present to you The Content Promotion Ecosystem.
Does your industry have an online content deficit or surplus? It’s likely in surplus, and that means earned media alone will not meet your goals.
Many marketing analysts, writers, and thought leaders have chimed in on what they believe the content marketing maturity model should look like. The Altimeter Group, Forrester, TopRank and likely others have weighed in. What do they all have in common so far? They simply don’t go far enough.
Marketing and communications professionals leaning on their insights…
With banner ads set to turn 20 years old next year, brands are still pouring billions of dollars into them. It’s long been known that banner blindness is pervasive, click-through rates are very poor and click-fraud is expensive. Heat map results show that eyeballs stick to where the action is – the “story” itself. Other…
What’s more important than good content? Effective content distribution. Here’s how distribution can make or break a campaign.