It’s taken Google years to get its search tool where it is today. SEO is not something you do anymore; it’s what happens when you get everything else right.
Chad Pollitt
SAN FRANCISCO, MARCH 24TH, 2020 - inPowered, the AI platform for content amplification, announced today that in response to the Coronavirus pandemic, every dollar spent by brands to promote COVID19- related content through their platform will be matched by inPowered at 100% to increase the reach and impact of their campaigns. Consumers have an immediate…
For the many subscribers of Relevance, influencer marketing is a well-known, and perhaps, mature channel. Unfortunately, though, there’s still a significant swath of marketers still not leveraging influencers in their marketing mix. This is ill-advised, because studies show that for every one dollar invested, influencer marketing delivers six dollars of return.
And for many marketers who…
Content intelligence has been getting a lot of buzz lately, and rightfully so. Content marketers are in need of some real strategic help on a big data scale. This is no secret, either. So much so, in fact, there are now at least 15 martech vendors that specialize in just this one aspect of AI-driven…
The term “engagement” or “content engagement” is tossed around the blogosphere and in publisher circles around the world. Many of the stakeholders can’t agree on what really defines online engagement. Is it a click, a conversion, a purchase, etc.? Ultimately, brands must decide what online engagement means to them based off defined goals and strategies.…
According to Chartbeat analytics, two out of three clicks on native advertising bounces in 15 seconds or less. From Facebook to Outbrain, it costs three times the cost of a click for a content marketer to get any meaningful engagement with their work.
According to that same study, users who spend 15 seconds or more on a…
The majority of Relevance readers live and work in the US. However, the EU’s General Data Protection Regulation (GDPR) has the potential to impact any business with a website no matter its geography. There’s potential to be fined even if you don’t have customers in the EU. Businesses around the world are working on or…
Like many people around the world, I made a couple of professional resolutions for the new year. I wanted to learn as much as I possibly could about artificial intelligence (AI) and blockchain technology. The year is a quarter of the way over and my quest to learn about AI is complete. So complete, in…
This year I took on a couple of ambitious tasks. One was part of my professional development, to learn everything I could about artificial intelligence (AI) and marketing, and the other focused on annual native ad tech research, similar to what was presented here last year – the 2017 Native Advertising Technology Landscape.
Little did I…
I spent the last several months conducting copious amounts of research in the areas of native ad tech and artificial intelligence which culminated into the publication of two free ebooks. The first, “Everything You Need to Know About Marketing Analytics and Artificial Intelligence,” was shared via email with the Relevance audience. The second rolls out…
One of my professional resolutions for this year was to learn as much as I could about Artificial Intelligence (AI) and blockchain. Half of that research has already culminated into a free ebook, entitled, “Everything You Need to Know About Marketing Analytics and Artificial Intelligence.” One of its chapters focuses exclusively on influencer marketing and…
This article discusses current trends of content marketing budgets shrinking and how content intelligence can effectively serve brands, even when money is tight.
We’re beginning to see some poignant trends in our industry. It seems brands are reducing their content marketing budgets. As a percentage of overall marketing spend, content marketing has gone from being…