Over the last year, some brands have started seeing a reduction in their website traffic from social media. As Chad Pollitt, Co-Founder and VP of Audience for Relevance explains in a Social Business Engine podcast episode, that reduction is going to continue in 2016. Exactly why this is happening and what to do about it is…

Restricting associates from company-related social media activity was once commonplace. Today, however, employee advocacy is both suggested and encouraged.

A behind the scenes look at Hootsuite’s wildly successful brand ambassador program, which has grown from 55 ambassadors to 1,400 in only three years.