Most bloggers understand the importance of using photos in blog posts and their effectiveness for engagement. But while visual content certainly has appeal, it shouldn’t be viewed with the simplicity of “images = GOOD, no images = BAD.” Some studies indicate that images are more effective for click-throughs on posts shared on social media;…

LinkedIn’s stock price has doubled this year and Facebook’s grew by 42 percent. Both companies are surging because they’ve outperformed expectations by growing revenue. They’ve also recently added new ways to advertise – sponsored updates for LinkedIn and mobile newsfeed ads for Facebook. While LinkedIn has multiple revenue streams, Facebook’s is primarily driven by paid…

Although Google launched Voice Search more than a year ago, the feature has only started to ramp up in popularity.

Although blogging and social media fulfill needs at the top of the sales funnel, your more serious prospects will want more serious pieces of content. Enter: whitepapers. But how do you define a specific topic? How can you make sure that your content is useful and interesting?

With the close of the summer upon us, the interns here at DigitalRelevance are preparing to leave and take what we’ve learned back to school with us. As temporary members of a digital marketing agency, we’ve learned more in the office than we would in any classroom. Here, my fellow interns and I want to…

Some say that in this modern age of ubiquitous smartphones and continuous digital connection, old-fashioned dead-tree business cards are just a quaint and pointless tradition. To these people, I say, “Poppycock!” Business cards used to be a way to quickly exchange contact information, but as branding (both personal and professional) takes center stage, you need…

Thought leadership is a buzzword that’s gotten a bad rap recently, and rightly so—it’s been misused and abused by a range of industries. But thought leadership is nothing more than a consistent commitment to being first, being different and being right for client needs.

We’re bringing back our Ask an Expert feature, this time in blog form. You have questions and we have experts to give you answers. We’ll give our two cents on social media, digital PR, content creation, SEO and more.

Like anything worth knowing, PR is all about the fundamentals. There are building blocks, key pieces of knowledge that make the difference between being a PR practitioner and being a PR professional.

“I believe the road to hell is paved with adverbs.” —Stephen King

Consumers are being subjected to an invitation avalanche, with every company of every size, shape and description asking people to like them, follow them, friend them, click, share and +1 them. This is in addition to the interruption marketing tactics and findability campaigns already in existence. At best, it wears thin. At worst, it does…