On March 27, Taco Bell will unleash its new breakfast menu in all of its 5,500 locations nationwide. With the largest menu expansion in the company’s 50-year history, the Mexican-inspired fast food chain will take a direct shot at the $50 billion limited-service breakfast market that has long been dominated by McDonald’s. With a big…
Asheesh Mani Jain
After the Grammys a few weeks ago, we examined how a tweet from Arby’s beat Pepsi’s “halftime” show. I emphasized the importance of audience segmentation in order to communicate with the crowd that cares the most about your product. More recently, my colleague Andy Hollandbeck explained how creating a quality piece of content depends on…
Content marketers are maturing as the Web becomes increasingly saturated with content vying for attention from consumers. Meanwhile, industry conversations are shifting focus from content quality to audience exposure. Promotion and distribution strategies are gaining traction as brands come to realize that high-quality content may not be enough; optimal results cannot be achieved without exposure…
Many in the online marketing and PR arena are abuzz about Mark Shaefer’s recent post on a concept he terms “content shock.” Its implications have the potential to impact the rookie content creator to the Fortune 50 CMO. After publication, his post was followed up quickly by Chris Penn, who added that content shock will…
According to Statistic Brain, roughly half of all Americans will make a New Year’s resolution, and less than half of those resolutions will be achieved. Most resolutions will be entirely personal — spend less, lose weight, quit smoking — but why not some professional resolutions, too?
The following seven New Year’s resolutions can help anyone…
Think for a moment about some of the blogs you visit most often. How many of those do you visit primarily because you enjoy the writer’s style and way with words? How many of them do you frequent because they have good, easy-to-digest information?
Ever wonder why people bother arguing on forums, blogs or social media? If you’ve witnessed one of these heated debates, you probably found that, in the end, no one ever changes their mind. The only change that occurs is when the users who stand quietly by decide to block their controversial friends from their feed.
When Internet memes “go viral,” it usually means (and ought to) that they become über-popular naturally. For example, Lil Bub owner Mike Bridavsky randomly posted a silly photo of Bub “enjoying” an ice cream cone and people went nuts! He didn’t try to force it to go viral; it just did. He was, in short,…
According to Forrester Research, more than 85 percent of businesses publish content, but only 35 percent feel they’re doing it effectively. Part of the problem is that most businesses aren’t utilizing a content distribution and promotion strategy. Without effective distribution, all that helpful and entertaining content can become a waste of time and money. Unless…
Just like Facebook, LinkedIn is constantly tweaking its interface and presenting users with new tools and options. Visit your profile often (once a month a minimum, but weekly is best) to make sure that your personal brand is projecting the desired perceptions of Professional You.
You’ve heard time and time again that you need to create compelling, storytelling content. But how do you handle pitching dry content, such as highly technical or scientific studies? How do you share the same content with different communities?
Enter the art of crafting the pitch angle. Adding these ideas and best practices to…
Earlier this year, Snapchat started making waves in the social media pool. Rather than cross-pollinating platforms and connecting the app to Twitter and Facebook, though, users were making it popular by good old fashioned word-of-mouth. That’s because there’s actually nothing tangible to share in Snapchat. It’s a glorified direct messaging application- much like sending a…