When it comes to the better marketing service providers, Mailchimp, Constant Contact, Aweber, and Active Campaign are the leaders. These four providers pack an incredibly huge punch when it comes to features and benefits. Although these marketing providers are counted as favorites of the market, they aren’t perfect and have some drawbacks. When comparing the…
Asheesh Mani Jain
Regardless of the particulars of your business, it seems likely that you are going to need an engaging website with distinctive landing pages, in order to be successful. Dedicated landing pages are particularly important. It makes sense then that so many companies would offer you the opportunity to build landing pages to generate greater amounts…
Companies must create valuable content in order to earn quality off-site signals that translate to industry authority and brand visibility from search engines. However, for organizations that don’t have large existing audiences, even superior content may not be discovered without a push. Content promotion is a must-have for brands looking to expose their content to…
As the content promotion industry evolves, marketers must deliver results and demonstrate return on investment to executives, management and sometimes even shareholders.
Curata, a content curation software company, recently published its 2014 Content Marketing Tactics Planner using survey data it gathered from more than 500 marketers. While the ebook itself is chock-full of good advice and insights, the stack ranking of the perceived challenges of marketers really caught my attention. Specifically, that content promotion was dead last…
Of all the brands that are known for hijacking the Cinco de Mayo tradition and turning it into an advertising opportunity, Dos Equis is perhaps the most famous. But the brand has earned the right to its title—each year it creates catchy content that resonates with its target audience in a humorous way, and this…
The twenty-first century has brought about a digital age in which every consumer has a voice and a means by which to make it heard. Social media has fueled the fire that has allowed opinionated leaders to become global influencers with higher levels of trust than many traditional media outlets of the past. The social…
Every professional knows the importance of networking to build solid business relationships. Unfortunately, not everyone gets it right, often mistaking the “hard sell” for making connections. It’s not just about self-promotion and passing out business cards.
The same holds true with media relations. In fact, almost any tip you find on networking is also a…
Yahoo is working its way into the television business, but the company doesn’t want to create good TV—just distribute it. It’s a sign that content promotion and distribution are more than good marketing strategy. They’re also good business strategy—and marketers who haven’t evolved to include them are missing out.
Twitter is rolling out its new layout and it’s giving brands a chance to perform a quick social media facelift. The platform is a popular way for brands to reach out and engage their audiences, offering followers everything from customer service to exclusive content and deals.
Google launched the Hummingbird update sometime last August, but SEOs, online writers and editors and search professionals everywhere are still trying to figure out what it means for their daily work lives. Google is (as usual) rather tight-lipped about specifics, but through public talks and blog posts, it has revealed some interesting information about how…
Beautiful photography is a marketer’s best friend—and nowhere is this more true than on the Web, where blogs and publications reign supreme with the ability touch consumers in every corner of the world. Earlier this week Getty Images, the world leader in stock photography, announced that its photos will now be embeddable for free. …