SEO is the backbone of digital marketing and involves a series of steps that must be done with a great degree of perfection to achieve the desired results. While the overall SEO campaign is a highly creative and exciting process, some elements can be so boring that they can make team members balk. The fact…

Panda, Penguin, Hummingbird. Do these names ring a bell? If yes, then you are a person fairly updated on what’s happening on the SEO front. Keeping pace with Google algorithm updates have now become a way of life for digital marketers. Every time a new update is announced, they get down to restructuring websites for clients…

Loss of keywords and data is a common mishap that often happens during website development processes but it is important to realize that all is not lost all the time. Recovery can happen in most cases if you follow specific methods and use the recommended advanced recovery tools and methodologies. If the keywords that are driving…

Is there are word count system that can be leveraged to gain high ranking on search engines? Does SEO take into account the length of an article? Is there a connection between word count and SEO at all or is it a myth? Let’s find out. Content marketers and writers do have to confront this puzzle…

A well-researched set of keywords is pivotal to any successful SEO strategy – and therefore pivotal to the success of any modern website. What’s more, targeting e-commerce keywords specifically can mean the difference between successful keywords, and successful keywords AND conversions. Ranking for chemical-free sunscreen, Is not the same as ranking for chemical free…