Influencer engagement has become one of the most popular tactics to amplify & extend brand messaging. But is it really getting results?
Arnaud Roy
Facilitating the influencer journey from a total lack of awareness to brand ambassador is neither quick nor easy – but the results are worthwhile.
Inspired by lead scoring, these metrics of influencer marketing offer much strategic guidance and help increase the efficiency of working with tastemakers.
When done purposefully with defined goals for success, influencers can be pivotal in helping your content receive the attention it deserves.