It’s up to you to sell employees on the benefits of internal storytelling, but once you do, you’ll have a strong culture of content creation.
Anton Rius
With the right motivation and direction, all employees can contribute to the content ecosystem within your organization.
Creating a unified brand story across the organization helps to fill gaps created by departmental hand-offs, but the potential goes far beyond that.
Don’t squander your efforts by overlooking promotional steps like leveraging influencers and paid advertising. The diffusion of your ideas depends on it.