In content marketing, competition is fierce, and the best way to prevail is to find an edge. Sometimes, that amounts to only a degree of differentiation and making yourself just different enough to stand out.
Another approach might involve a degree of quality in which you give users something better than what your competitors can offer.
But…
Anna Johansson
Healthcare organizations are often seen as distinct from businesses because their “clients” are patients. Patients, unlike traditional clients and customers, tend to have urgent needs and limited options to address those needs, so typical conventions like the average “buying cycle” and customer retention don’t necessarily apply. Accordingly, many healthcare organizations don’t prioritize the value of…
When it comes to marketing your website, don’t assume that digital marketing is the only way. Online methods have tremendous value but so do traditional offline methods of marketing.
If you want to maximize website exposure, you need to combine your traditional and digital marketing efforts and find a happy medium.
Rooted in the Past, Focused on…
Good backlinks are search engine gold, but when the spam starts to seep in, you’ll find your rankings begin to sink and your reputation will wane. So what can you do? Here’s how to recover when the reputation sappers strike.
Spotting the Spam
The first thing to remember when trying to filter out spam links that…
There are plenty of ways to leverage society’s collective fear of missing out (FOMO) without compromising your corporate integrity.
Valuable and well-crafted landing page content can be used to collect leads, promote brand awareness and generate sales. Here are six tips to get you there.
Driving better website traffic requires successful orchestration of good content, targeted SEO, sharp landing pages and social content promotion.
Follow this set of best practices for the greatest chance at making content shareable, gaining more exposure, and – ultimately – growing your audience.