The distribution of emails is a convenient and widely used method to influence the customers’ and subscribers’ choices, such as a decision to order cheap custom papers or to purchase a new smartphone.
Regular newsletters are meant to maintain the customers’ interest to a particular company. These emails are not limited in time for reading, and…
A marketing consultant fulfills a comprehensive list of skillful, specialized roles and fulfills tasks which typically includes analyzing business data and formulating strategies to improve the organizations performance. The core objective of the consultant is together with the company, to evaluate current marketing information, identify areas of improvement and opportunities and to suggests the best…
Startups face many challenges, and the most precarious is to remain cash positive. According to the Minority Business Development Agency (MBDA), the cost of starting a business is US$ 30 000 and while there are considerable variances in the figure with some startups beginning with a few dollars while other need upwards of millions, setting-up…

The eCommerce industry is what they call a big business scope nowadays. Entrepreneurs all around the globe are trying their best to jump right into this market segment to get a share of its high income. One of the most common issues they face is coming up with a business idea.
The thing is, the majority…
In a world of unstable economies, shifting market trends and wavering customer expectations, employees remain your company’s backbone. A team of flexible, skilled and loyal employees not only helps you stay productive and efficient, but also offers you growth opportunities and supports you throughout the challenging times that are inevitable when running a business. But…

The success of any business is dependent on the number of clients which it has. So, it is important to use strategies to grow your client base in order to diversify your income sources.
One of the best ways which you can utilize in order to grow your client base is to harness relevant leads for…

As a small business owner, your website’s search ranking on Google is vital for your business. If your business receives any penalties from Google, it can result in a drop in ranking with the search engine. This ultimately impacts your website's traffic and your business' bottom line.
To understand the effects of Google Penalties, first, you…
We got a new way to shop. There’s no more combing through racks or wandering the mall looking for the best deal. Our nostalgia for it might still be there. But then, nowadays, you can get just about anything online. E-commerce is most certainly the future. But what is the future of e-commerce?
In a world…