It’s 2016 and everyone seems to be selling lead generation. Marketers have the “luxury” of owning the strategy and execution of demand generation programs, with the constant pressure of ROI and sales satisfaction. The selection of demand generation strategies, partners, and vendors requires marketers to be very well educated in all aspects of the lead…
Amanda Drinker Dooley
As CPMs begin taking a back seat to audience demographics, B2B advertisers need to know what publishers can offer other than basic traffic statistics.
Making assumptions about your audience instead of using real data can lead you astray. The solution is micro-targeting and it’s easier than you might think.