If you publish content without considering it’s promotability during development, you’ve already severely hindered your outreach efforts.
Amy Bishop
While content marketing was once something new, clever and practiced only by marketers who were early adopters in the digital movement, that time is coming to an end.
Understanding content economics
As Mark Schaefer explained content shock in economic terms, the amount of content available [supply] is greater than the amount of content that can be consumed [demand]. The…
With the content creation process growing longer and longer, it’s crucial for brands to prioritize distribution and promotion during the early stages. To establish a successful media distribution and promotion strategy, businesses should consider the earned media potential of content throughout the entire content development lifecycle, including research, planning, production, promotion and measurement.