Data & Consulting
We help businesses transform raw marketing data into actionable strategic insights through advanced analytics, performance measurement, and data-driven consulting that guides critical business decisions.
Our comprehensive approach combines data analysis expertise with strategic consulting to help you understand what your data is telling you and how to leverage those insights for competitive advantage and accelerated growth.
If you're facing any of the following marketing strategy challenges, it might be time to rethink your strategy:
Problem 1: Your business collects extensive marketing data but struggles to extract meaningful insights or actionable recommendations that inform strategic decisions and optimize performance across channels and campaigns.
Problem 2: Your team lacks the analytical expertise needed to interpret complex data patterns, attribution models, and performance metrics that could reveal critical optimization opportunities and strategic pivots for business growth.
Problem 3: Your data exists in silos across different platforms and tools, making it impossible to gain holistic insights about customer journeys, campaign effectiveness, and overall marketing ROI that drive informed strategic planning.
We turn brands into market leaders.
Solve complex marketing challenges with data.
Organizations that effectively leverage marketing data and analytics achieve significantly higher growth rates and profitability compared to those relying on intuition or basic reporting. Advanced data analysis reveals hidden patterns, optimization opportunities, and strategic insights that enable businesses to make confident decisions about resource allocation, market positioning, and growth initiatives while gaining sustainable competitive advantages.
global management consulting market. (IBISWorld 2024)
of executives use external consultants. (Deloitee Consulting Study)
higher success rate with strategic guidance. (BCG Strategy Report)
faster problem resolution with expert consulting. (McKinsley institue)
Stories told by those we’ve advised
“There is no better partner for brands looking to build a foundation in their industry than Relevance. They understand the steps brands at all stages need to take to solidify their standing and they know how to execute those steps with efficiency.”
“Relevance has helped 7:47 develop the authority needed to land clients such as Google, Microsoft, Dell, CitiBank and dozens more since the start of our time together.”
“Relevance has been an invaluable partner, helping us craft and implement a more impactful SEO strategy while also securing high-quality press placements. Since partnering with them, we’ve experienced an increase in website traffic and form submissions.”
“We partnered with Relevance to amplify our media presence and thought leadership—securing dozens of media mentions and gaining invaluable strategic insights. Their innovative approach made them feel like an extension of our team.”
Make data-driven decisions confidently
We don’t just create dashboards—we engineer comprehensive data strategies that transform fragmented marketing information into cohesive strategic insights, combining advanced analytics with expert interpretation to reveal the story behind your numbers and provide actionable recommendations for business growth and optimization.
Our methodology integrates data from multiple sources, applies sophisticated analytical techniques, and translates complex findings into clear strategic guidance that leadership teams can immediately act upon. Unlike data analysts who focus on reporting, we specialize in strategic data consulting that connects analytical insights to business outcomes and competitive positioning.
Frequently Asked Questions
What is data & consulting?
Data & Consulting services include comprehensive marketing data analysis and insight generation, advanced analytics implementation with attribution modeling and customer journey mapping, data integration and visualization with executive reporting systems, strategic consulting based on data-driven insights and performance optimization, and ongoing analytics support with decision-making guidance and strategic recommendations. These services focus on leveraging data for strategic advantage rather than just performance reporting.
What deliverables can I expect?
Typical deliverables include comprehensive data audit and integration strategy with analytics framework development, advanced analysis reports with strategic insights and actionable recommendations, executive dashboards and visualization systems with key performance indicators, data-driven strategic consulting sessions with optimization guidance, and ongoing analytics support with regular insights delivery and strategic advisory services. You’ll also receive analytical frameworks and tools that enable internal data-driven decision making capabilities.
What outcomes can I expect?
You can expect clear understanding of marketing performance and customer behavior through advanced data insights, improved strategic decision-making confidence through evidence-based recommendations, optimized marketing investments and resource allocation based on analytical findings, and competitive advantages through sophisticated data analysis and strategic application of insights. Most clients see improved data clarity and initial insights within 30-45 days and report significant improvements in strategic decision-making and business performance within 90 days of data-driven optimization implementation.