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Strategy & Consulting

Outsourced CMO Services

We help businesses access senior marketing leadership and strategic expertise without the overhead of a full-time executive hire, providing fractional CMO services that guide marketing strategy, team development, and growth initiatives.

Our experienced marketing executives bring decades of C-suite expertise to help you navigate complex marketing challenges and accelerate business growth through strategic leadership and execution oversight.

If you're facing any of the following marketing strategy challenges, it might be time to rethink your strategy:

Problem 1: Your business needs senior marketing leadership to guide strategy and major initiatives, but hiring a full-time CMO isn't financially viable or strategically necessary for your current stage and growth objectives.

Problem 2: Your marketing team executes tactics well but lacks strategic direction and leadership, resulting in scattered efforts that don't align with business goals or maximize return on marketing investment and resource allocation.

Problem 3: Your company faces complex marketing challenges and growth decisions that require C-suite expertise and experience, but your current team doesn't have the senior-level strategic thinking needed to navigate these critical business situations.

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Get C-suite marketing leadership without full-time costs.

The fractional executive model has revolutionized how growing businesses access senior talent, enabling companies to benefit from C-suite expertise and strategic leadership without the significant financial commitment of full-time executive hiring. Experienced fractional CMOs bring proven methodologies, industry connections, and strategic perspective that can rapidly accelerate business growth while providing the flexibility to scale leadership involvement based on business needs and growth stages.

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of companies benefit from fractional executives. (Harvard Business Review 2024)
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cost savings vs full-time executive. (CFO Magazine 2024)
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faster time to market with fractional leadership. (Deloitte 2024)
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average full-time CMO salary. (Glassdoor 2024)
What they say

Stories told by those we’ve advised

“There is no better partner for brands looking to build a foundation in their industry than Relevance. They understand the steps brands at all stages need to take to solidify their standing and they know how to execute those steps with efficiency.”

Larry Kim

Larry Kim

CEO of Customers.AI, Founder of WordStream

“Relevance has helped 7:47 develop the authority needed to land clients such as Google, Microsoft, Dell, CitiBank and dozens more since the start of our time together.”

Chris Schembra

Chris Schembra

Founder of 7:47, Wall Street Journal Bestselling Author

“Relevance has been an invaluable partner, helping us craft and implement a more impactful SEO strategy while also securing high-quality press placements. Since partnering with them, we’ve experienced an increase in website traffic and form submissions.”

Kelsey Fritz

Kelsey Fritz

Marketing Executive

“We partnered with Relevance to amplify our media presence and thought leadership—securing dozens of media mentions and gaining invaluable strategic insights. Their innovative approach made them feel like an extension of our team.”

Casey Schow

Casey Schow

Head of PR @ Neighbor
Marketer researching and planning an effective SEO marketing strategy
Get c-suite level support and guidance

Accelerate growth with strategic leadership

We don’t just provide marketing advice—we serve as your dedicated fractional marketing leadership team, bringing decades of C-suite experience to guide strategy development, team optimization, and growth execution with the same commitment and accountability you’d expect from a full-time CMO while providing the flexibility and cost-effectiveness your business requires.

Our approach combines strategic planning with hands-on leadership, ensuring marketing initiatives align with business objectives while building internal capabilities that create lasting organizational value. Unlike traditional consultants who deliver recommendations and leave, we provide ongoing strategic partnership and leadership that adapts to your evolving business needs and market opportunities.

Video: How to align your content with business goals for maximum impact.

Frequently Asked Questions

Outsourced CMO Services include fractional marketing leadership and strategic guidance, comprehensive marketing strategy development and execution oversight, team development and capability building, marketing technology and process optimization, and ongoing strategic consulting with flexible engagement models. These services provide senior marketing expertise and leadership without the commitment and cost of full-time executive hiring.

Typical deliverables include comprehensive marketing strategy development with clear priorities and execution roadmaps, marketing team assessment and development recommendations, marketing technology stack optimization and process improvements, strategic project leadership with hands-on execution oversight, and regular strategic reviews with performance assessment and strategic adjustments. You’ll also receive ongoing leadership guidance and decision-making support as your trusted marketing advisor.

You can expect clearer marketing strategy and direction that aligns with business objectives, improved marketing team performance and capability development, accelerated growth through strategic initiative execution and market opportunity identification, and enhanced marketing ROI through strategic resource allocation and optimization. Most clients see improved strategic clarity and team alignment within 30 days and report measurable improvements in marketing effectiveness and business growth within 90 days of engagement.