Podcast placements
We help business leaders and experts secure strategic podcast appearances that build authentic connections with engaged audiences while establishing thought leadership in their industry.
Our targeted approach identifies the right shows for your expertise and audience, then manages the entire booking and preparation process to maximize your impact.
If you're facing any of the following industry visibility challenges, it might be time to rethink your strategy:
Problem 1: Your expertise isn't reaching the engaged audiences who consume long-form content and make purchasing decisions based on trusted recommendations from podcast hosts they follow.
Problem 2: Your business lacks the intimate connection and trust that comes from authentic, conversational media formats where prospects can hear your personality and expertise firsthand.
Problem 3: Your thought leadership efforts feel one-dimensional, missing the opportunity to showcase your expertise through dynamic conversations that demonstrate real-time problem-solving abilities.
We turn brands into market leaders.
Build trust through authentic conversations.
Despite the rise of digital channels, traditional media outlets continue to carry significant weight in establishing business credibility and thought leadership. C-suite executives and industry decision-makers still rely heavily on established publications for insights and vendor evaluation, making traditional PR coverage essential for businesses seeking to influence high-stakes purchasing decisions.
Americans listen to podcasts. (Edison Research 2024)
more likely to be business owner listeners. (Podcast Insights)
average household income for listeners. (Nielsen 2024)
average listening session (Spotify 2024)
Stories told by those we’ve advised
“There is no better partner for brands looking to build a foundation in their industry than Relevance. They understand the steps brands at all stages need to take to solidify their standing and they know how to execute those steps with efficiency.”
“Relevance has helped 7:47 develop the authority needed to land clients such as Google, Microsoft, Dell, CitiBank and dozens more since the start of our time together.”
“Relevance has been an invaluable partner, helping us craft and implement a more impactful SEO strategy while also securing high-quality press placements. Since partnering with them, we’ve experienced an increase in website traffic and form submissions.”
“We partnered with Relevance to amplify our media presence and thought leadership—securing dozens of media mentions and gaining invaluable strategic insights. Their innovative approach made them feel like an extension of our team.”
Become the trusted voice.
We don’t just book random podcast appearances—we strategically identify shows where your ideal prospects are already engaged listeners, then craft compelling pitches that demonstrate clear value to both hosts and audiences.
Our comprehensive approach includes pre-interview preparation, talking point development, and post-appearance optimization to ensure each podcast generates maximum business impact. Unlike booking services that focus on quantity, we prioritize quality placements on shows with engaged audiences that align with your target market and business objectives.
Frequently Asked Questions
What are podcast placement services?
Podcast placement services include strategic show identification and research, professional pitch development and outreach, comprehensive interview preparation and coaching, booking coordination and scheduling management, and post-appearance content optimization. These services focus on securing meaningful appearances that build authority and generate business opportunities rather than just increasing visibility metrics.
What deliverables can I expect?
Typical deliverables include comprehensive podcast strategy with target show identification, professionally crafted pitch materials and media kits, secured podcast bookings with detailed show information, interview preparation including talking points and key messages, and post-appearance content packages for repurposing. You’ll also receive performance tracking and strategic guidance for ongoing podcast relationship development.
What outcomes can I expect?
You can expect increased thought leadership recognition within your target market, deeper audience engagement and trust compared to traditional media formats, expanded professional network through host relationships and cross-promotion opportunities, and measurable business inquiries from engaged podcast audiences. Most clients see initial bookings within 30-45 days and report significant increases in qualified leads and speaking opportunities within 90 days.