Digital PR
We help businesses build authority and drive traffic through strategic digital PR campaigns that secure high-quality backlinks and brand mentions across influential online publications.
Our data-driven approach combines newsworthy content creation with targeted outreach to digital publications that your ideal customers read and trust.
If you're facing any of the following Digital PR challenges, it might be time to rethink your strategy:
Problem 1: Your brand lacks the online authority and credibility needed to compete effectively, making it difficult to establish trust with potential customers who research before buying.
Problem 2: Your business struggles to gain visibility in search results due to weak domain authority and insufficient high-quality backlinks from reputable sources.
Problem 3: Your content marketing efforts fail to reach beyond your existing audience, limiting your ability to attract new customers and expand market reach.
We turn brands into market leaders.
Build authority through strategic digital storytelling.
Today's buyers conduct extensive online research before making purchasing decisions, requiring businesses to establish credibility through trusted third-party validation. The competition for quality backlinks and authoritative mentions has intensified dramatically, making strategic digital PR essential for businesses seeking sustainable organic growth and market credibility.
research companies before buying (BrightLocal 2024)
more backlinks needed than 2019. (Ahrefs 2024)
earned per $1 PR spend. (Nielsen 2024r)
more organic growth with PR. (BuzzSumo 2024)
Stories told by those we’ve advised
“There is no better partner for brands looking to build a foundation in their industry than Relevance. They understand the steps brands at all stages need to take to solidify their standing and they know how to execute those steps with efficiency.”
“Relevance has helped 7:47 develop the authority needed to land clients such as Google, Microsoft, Dell, CitiBank and dozens more since the start of our time together.”
“Relevance has been an invaluable partner, helping us craft and implement a more impactful SEO strategy while also securing high-quality press placements. Since partnering with them, we’ve experienced an increase in website traffic and form submissions.”
“We partnered with Relevance to amplify our media presence and thought leadership—securing dozens of media mentions and gaining invaluable strategic insights. Their innovative approach made them feel like an extension of our team.”
Become the trusted authority
We don’t just pitch random stories—we reverse-engineer your target audience’s media consumption habits to identify the exact publications they trust, then create compelling, newsworthy content that positions your expertise as the definitive source in your industry.
Our proprietary outreach methodology combines relationship building with data-driven targeting, ensuring your stories reach decision-makers and influencers who can drive meaningful business impact. Unlike agencies that focus on volume metrics, we prioritize securing placements in high-authority publications that enhance your credibility while delivering valuable SEO benefits through quality backlinks.
Frequently Asked Questions
What are Digital PR Services?
Digital PR services involve creating newsworthy content and securing strategic placements in online publications, blogs, and digital media outlets that your target audience trusts and follows. These services focus on building domain authority, enhancing brand credibility, and driving qualified traffic through earned media coverage rather than paid advertising.
What deliverables can I expect?
Typical deliverables include comprehensive media target research and strategy, compelling story angles and press materials optimized for digital consumption, secured placements in relevant online publications with quality backlinks, detailed coverage reports with SEO impact analysis, and ongoing relationship management with key digital influencers and editors. You’ll also receive strategic guidance on maximizing the business impact of each placement.
What outcomes can I expect?
You can expect improved search engine rankings through high-quality backlinks, increased brand recognition and credibility in your target market, measurable traffic growth from referral sources, and enhanced authority that supports premium positioning and pricing. Most clients see initial placements within 45-60 days and report significant improvements in organic search performance and brand perception within 3-6 months.