A snapshot of where many of today’s search-based marketers’ heads are when it comes to digital marketing focus, spend and more.
Jason Falls
CMOs are spending less than 10 percent of their digital budget on the one category that was, is and will always be the most important for their brands.
Social media isn’t social until it provokes human interaction in real life – be it convergence, a purchase or someone asking, “Hey! Did you see this?”